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Basic Details

Rut Essentials FZC
Adnan Adada
General Manager
6 Employees


G1-44, Ajman Freezone, Ajman, United Arab Emirates.

About Business

Business Summary

Essential oils, body oils and diffusers brand based in UAE. Express delivery worldwide.

Business Description

Born in Beirut, Rūt Essentials was inspired by the personal journey of founders Adnan Adada and Nour Khodr.
Nour was surrounded by nature her entire life and learned from her grandmothers the fundamentals of natural living; from Olive grove and Pine seed harvesting to traditional soap making. Born and raised in the southern Lebanese mountains, Nour developed a deeply rooted understanding of natural self-care methods through these cultural traditional practices.
Following a difficult period in his early life in Lebanon, which resulted in mental health issues, Adnan’s determination to find a manageable solution led him to source a selection of essential oils with the help of his family to help him manage and then boost his mental health. Initially ignited by need, but then fueled by passion and a quest to make available the very best solutions to as many people as possible, Adnan and Nour have worked tirelessly to responsibly source the highest quality of 100% pure natural oils and make them widely available at an accessible price and with flexible recommendations to incorporate into everyday life, both enhancing mental approach and offering health and beauty-boosting solutions.

Our name, our brand, and our mantras are inspired by our magnificent city. And although 2020 was a very difficult and challenging year for Beirut, we learned from our city and its people how to face challenges with strength and pride no matter how daunting they may seem to be. Beirut has always driven us to uplift, strengthen, and better ourselves. We learn revival from Beirut. We learn fortitude from Beirut. We learn resourcefulness from Beirut. And at Rūt Essentials, we are committed to deliver all these aspects and experiences through our products.

Detailed Business Description

Rūt Essentials: Nourishing Nature, Nurturing Wellbeing

1. Introduction

Rūt Essentials, based in Beirut, was founded by Adnan Adada and Nour Khodr, who drew inspiration from their personal journeys. Nour's deep connection to nature and traditional practices, combined with Adnan's quest for mental health solutions, led to the creation of a brand that offers high-quality natural oils for holistic self-care.

2. About the Business Sector

The natural wellness sector, in which Rūt Essentials operates, focuses on providing products that promote wellbeing through natural ingredients and sustainable practices. This sector serves individuals seeking alternative solutions for health and beauty, emphasizing the importance of holistic approaches to self-care. With the rise of wellness trends and increasing awareness of the benefits of natural products, the future prospects for this sector are promising, with a growing market of conscious consumers seeking authentic and effective remedies.

3. Primary List of Products and Services

Rūt Essentials offers a range of 100% pure natural oils, carefully sourced and blended to provide therapeutic benefits for mental health, skincare, and overall wellbeing. Our products include essential oils, carrier oils, and blends designed to enhance relaxation, improve focus, and rejuvenate the skin.

4. Company History & Founding

The journey of Rūt Essentials began with Nour's upbringing in the Lebanese mountains, where she learned the art of natural living from her grandmothers. Adnan's personal struggles with mental health led to the discovery of essential oils as a solution, sparking the vision to share these benefits with others. Since its founding, Rūt Essentials has grown into a trusted brand known for its commitment to quality and accessibility in the natural wellness space.

5. Unique Value Proposition

What sets Rūt Essentials apart is our dedication to sourcing the highest quality natural oils and making them accessible to a wide audience. Our focus on mental health solutions, combined with cultural traditions and sustainable practices, distinguishes us from competitors in the market. We deliver value by prioritizing authenticity, efficacy, and affordability in every product we offer.

6. Trustworthiness

At Rūt Essentials, trust is at the core of everything we do. We have earned a reputation as a reliable partner in natural wellness through our transparent sourcing practices, ethical standards, and consistent delivery of high-quality products. Customers trust us to provide authentic solutions for their wellbeing, backed by a commitment to integrity and customer satisfaction.

7. Management Team

Our management team at Rūt Essentials is comprised of experienced professionals dedicated to driving the brand's success. From product development to customer service, each team member brings a unique set of skills and expertise to ensure the highest standards of quality and innovation in every aspect of the business.

8. Unique Services That We Offer

One of the unique services offered by Rūt Essentials is personalized recommendations for incorporating natural oils into daily routines. Our team provides flexible guidance on usage and benefits, tailored to individual needs and preferences. This personalized approach sets us apart and enhances the overall customer experience.

9. Foundations of Our Business Success

Customer service is the cornerstone of our business success at Rūt Essentials. We go above and beyond to exceed customer expectations, offering exceptional support, education, and care throughout the entire customer journey. Our commitment to providing value and impact through our products is reflected in the trust and loyalty of our satisfied customers.

10. Our Innovation Strategy and Future Plans

Looking ahead, Rūt Essentials is focused on continued innovation and growth in the natural wellness industry. Our future plans include expanding our product line, exploring new partnerships, and enhancing our digital presence to reach a wider audience. With a vision for empowering individuals to prioritize self-care and holistic wellbeing, we are committed to creating meaningful impact through our products and services.

11. Conclusion

In conclusion, Rūt Essentials stands out in the natural wellness sector for its dedication to quality, authenticity, and customer-centric values. Our products offer a unique blend of tradition and innovation, rooted in the cultural heritage of Beirut. By choosing Rūt Essentials, customers are not just purchasing products; they are investing in their wellbeing and embracing a natural approach to self-care that is both enriching and empowering.

Products / Services

Products and Services List for Rut Essentials

Beauty Products

Rut Essentials offers a wide range of beauty products including skincare, haircare, and makeup essentials. Our products are made from natural ingredients to ensure the best results for our customers.

Wellness Services

In addition to beauty products, Rut Essentials also provides wellness services such as massages, facials, and body treatments. Our professional staff is dedicated to helping our customers relax and rejuvenate.

Haircare Products

For those looking to maintain healthy and beautiful hair, Rut Essentials offers a variety of haircare products including shampoos, conditioners, and styling products. Our products are designed to nourish and protect all hair types.

Skincare Treatments

Customers can also enjoy skincare treatments at Rut Essentials, including facials, peels, and masks. Our skincare experts will assess your skin type and provide personalized treatments to help you achieve glowing and healthy skin.

Platform Enhanced Sections and Articles

Article by Siachen Editors to aid the customer in decision making

Choosing a Vendor for Essential Oils

When evaluating a vendor for essential oils, there are several important points to consider before making a final decision. The quality of the oils can greatly impact their effectiveness and your overall satisfaction with the product. Here are some key factors to keep in mind:

Quality of Essential Oils

The most important factor to consider when choosing a vendor for essential oils is the quality of their products. Look for vendors that offer pure, organic oils that are free from any additives or synthetic ingredients. High-quality oils will be more effective and provide the desired benefits.

Variety of Oils Available

Another important consideration is the variety of essential oils offered by the vendor. Different oils have different benefits and uses, so having a wide selection to choose from can be beneficial. Look for vendors that offer a range of popular oils such as lavender, tea tree, jasmine, neroli, rosehip, almond, orange, and frankincense.

Purity and Authenticity

It is essential to ensure that the oils you are purchasing are pure and authentic. Some vendors may dilute their oils with carrier oils or other additives, which can affect their quality and effectiveness. Look for vendors that provide information on the purity and authenticity of their oils.

Customer Reviews and Testimonials

Before making a decision, take the time to read customer reviews and testimonials about the vendor and their products. This can provide valuable insights into the quality of the oils, the customer service provided, and the overall satisfaction of previous customers.

Price and Value

While price should not be the sole determining factor, it is important to consider the cost of the oils when evaluating vendors. Compare prices across different vendors to ensure you are getting a fair price for the quality of the products. Look for vendors that offer good value for money.

Certifications and Standards

Check if the vendor has any certifications or adheres to specific standards for producing essential oils. Certifications such as organic or cruelty-free can indicate a commitment to quality and ethical practices. Look for vendors that prioritize transparency and compliance with industry standards.

Shipping and Returns Policy

Finally, consider the vendor's shipping and returns policy when making your decision. Ensure that the vendor offers secure and reliable shipping options, and has a clear returns policy in case you are not satisfied with your purchase. This can provide peace of mind and ensure a positive buying experience.


Choosing the right vendor for essential oils is essential to ensure you are getting high-quality products that meet your needs and expectations. By considering factors such as quality, variety, purity, customer reviews, price, certifications, and shipping policies, you can make an informed decision and select a vendor that aligns with your values and preferences.

Article on latest trends and developments in this type of business

Exploring the Latest Trends and Developments in the Natural Beauty Industry

The Rise of Natural Beauty Products

The natural beauty industry has been experiencing significant growth in recent years, driven by consumer demand for clean, sustainable, and effective products. With the increasing awareness of the harmful effects of synthetic chemicals in traditional beauty products, consumers are turning to natural alternatives that are gentle on the skin and the environment. Rūt Essentials is a prime example of a brand that has capitalized on this trend by offering a range of 100% pure natural oils that promote mental wellness and enhance beauty.

Sourcing and Quality Control

One of the key factors that set natural beauty brands apart is their commitment to sourcing high-quality ingredients. Rūt Essentials prides itself on responsibly sourcing the highest quality essential oils to ensure that their products deliver effective results. By working closely with suppliers and adhering to strict quality control measures, the brand is able to maintain the purity and potency of their products, earning the trust of their customers.

Incorporating Natural Solutions into Everyday Life

A major trend in the natural beauty industry is the integration of natural solutions into daily self-care routines. Rūt Essentials offers flexible recommendations for incorporating their essential oils into everyday life, making it easy for consumers to experience the benefits of natural living. Whether it's using essential oils for aromatherapy, skincare, or hair care, the brand encourages consumers to embrace natural alternatives for a holistic approach to wellness.

The Influence of Cultural Traditions

The founders of Rūt Essentials draw inspiration from their cultural heritage, incorporating traditional practices into their brand ethos. Nour Khodr's upbringing in the Lebanese mountains instilled in her a deep appreciation for natural self-care methods, which she now shares with a global audience through Rūt Essentials. By honoring their roots and cultural traditions, the brand adds a unique and authentic touch to their products, resonating with consumers who value authenticity and heritage.


In conclusion, the natural beauty industry continues to evolve and innovate, driven by consumer demand for clean, sustainable, and effective products. Brands like Rūt Essentials exemplify the industry's commitment to sourcing high-quality ingredients, promoting mental wellness, and incorporating natural solutions into everyday life. By staying true to their cultural traditions and values, these brands are able to connect with consumers on a deeper level, offering products that not only enhance beauty but also uplift the spirit. As the industry continues to grow, we can expect to see more brands embracing the power of nature and providing consumers with holistic wellness solutions.

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