Importance of Content marketing in Digital Marketing

Written for by Aarti Narang,
Resident of New Delhi, India.

Introduction to content marketing:

Content marketing is mainly a planned marketing method that is focused on generating as well as allocating valuable, pertinent, and steady content to entice and retain a clearly defined audience. However, the main purpose is to drive lucrative customer action. 

Recently, a study was conducted which revealed that most of the marketers are making use of content marketing because it provides them amazing benefits that are just beyond your expectations. 

Content marketing ensures increased sales, cost savings as well as help you to have customers who are loyal to you. Nowadays, content marketing has turned out to be a famous way for businesses to reach as well as involve their target audience. 

With the help of content marketing, you can easily offer valuable content about your products and services to the audience. As a result, you will upsurge conversions, enhance brand awareness, and boost revenue.  

There are different types of content marketing that can be helpful for your business such as social media content marketing, infographic content marketing, blog content marketing, podcast content marketing, video content marketing, paid ad content marketing, etc. 

Importance of content marketing in digital marketing
Understand the basics, education about Content Marketing is key.

If you wish to have content that helps in improving your brand awareness, surge customer engagement, enhance revenue as well as entice strategic partners then content marketing is a one-stop solution for you. 

With an effective content marketing, you can easily reach your target audience as well as upsurge conversions. There are different ways to market with content in order to enhance recognition, revenue as well as grows brand awareness. It will also help you to build a strong relationship with your prospects and clientele.     

Therefore, it is important for you to know what kind of content is going to work best for your business as well as the audience so that you can develop content marketing tactics accordingly.

Reasons why content marketing is essential?

With time, the importance of content marketing is increasing. Content not only helps in filling up your web pages but at the same time it also builds up confidence among your existing and upcoming clients. 

Content marketing assists you in generating brand awareness as well as drive traffic to your website where all your products and services are listed. Nowadays, almost all businesses are facing a powerful competitive market place. 

Before purchasing anything, now buyers do a lot of online research which has made content marketing a new frontier for discovering targeted audiences online. 

Content marketing in digital marketing has become essential because it not only helps in building faith and create leads but also nurtures customer loyalty at the same time.   

When compared to other marketing, content marketing is capable of generating more than three times leads as outbound marketing, six times higher conversion rates as well as boost web traffic. 

The other reason why content marketing is essential because it is one of the secrets of understanding the customers deeply. It gives you the chance to learn about consumers intensely. 

There are chances that your competitors are already using it due to which it is important for you to have a complete understanding of content marketing. 

In this highly competitive world, content marketing is important for everyone right from large scale companies who are dealing with several producers, content marketers & analysts to small businesses or companies who are just concentrating on their local business. 

At a very low cost, with the help of content marketing, you can easily build effective brand awareness among the new as well as targeted audiences. Now the content marketing has turned out to be a change that is essential for every business. 

What are the skills required for becoming a successful content marketer?

If you are planning to pursue your career in content marketing then it is important for you to possess some skills to become a content marketer.

What are the skills required for becoming a successful content marketer
Writing well, creating pictures, and video content is key. If you do not have the skills, it is better to acquire or buy it.

Research skills: In the field of content marketing, you need to write the content of different natures like marketing content, technical content, academic content, and so on. 

So, when you create a piece of content it demands a lot of knowledge that can only be obtained through proper research. 

For researching proper content, you should have a perfect source of information along with key data points. 

Writing skills: In the field of content marketing, there is no prize for guessing so you need to possess excellent skills in writing. To become a successful content writer, you should be comfortable with using different words. 

Only possessing the skills of grammar is not going to work, you need to understand the audience and then offer them content accordingly. 

SEO and technical skills: Having an understanding of SEO is now important for writing on the web. You need to know how content is optimized for the search engine so that your write-up can rank on the search results. 

Technical skills regarding HTML, CSS, and analytics are important. Being a content marketer, you should be comfortable in working with content management systems like CMS. 

Social media optimization: This is one of the topmost and important skills that you should have been a content marketer. It is important for you to show the content where your audience is else it is completely a waste. With digitalization, now social media has turned out to be a crucial platform for communicating with the audience. 

So, you should have knowledge about different social media platforms. 

Consequently, these are some skills you should have to become a successful content marketer. 

Why content marketing is important to digital marketing?

In today’s marketing time, content marketing is the most important part. A strong digital marketing strategy is made using several components. Each and every piece of your digital marketing approach is important in order to promote your business online effectively.

Why content marketing is important to digital marketing?
Both your creation and user generated content can play a role.

Content marketing is the most important part of your digital marketing that requires great attention. Always remember that content will not only assist you to build trust as well as connect with your target audience but at the same time, it will also act as a perfect fuel for your different marketing methods. 

Content plays a significant role in educating your audience so that they can make smart purchasing decisions. If you are dealing in the digital marketing business, then strong pieces of content marketing can give you more visibility on search engines as well as social media. 

However, in order to increase traffic on your website and build authority with search engines, it is important for you to link quality content all over the web. The education content which is available on your website in the form of blog posts, about us page, homepage, and product pages, helps the target audience to know more about your business as well as offerings. 

Content creation & SEO should always go hand in hand. Before creating content, it is important for you to pay attention to the readers so that content is created in such a manner that offers clear value to your audience. 

To connect with your target audience nothing can be better than social media platforms. Social media is known for offering a direct pathway to have an easy conversation with your customers, get feedback, and also push leads to your website effectively. Therefore, all this is possible only through strong content creation. 

Top reasons your business/ company requires content marketing

It is true that content is the king because it sets you apart from your competitors. Content marketing is also considered as the heart and most important part of the successful digital marketing campaign.  

Always remember that behind every established and famous brand there is valuable content that helps to connect with the audience effectively. However, below-stated are some top reasons that reveal why your business requires content marketing. 

Help you to enhance your brand reputation by building trust: In today’s highly competitive digital marketplace, it is important for your business to build trust among your leads and customers. By building trust, it often becomes simple for your brand to create a positive brand reputation. 

With the help of content marketing, you can have engaging, valuable, and educational content on your website that will build trust among the customers and ensure you have improved brand reputation. 

Ensures better conversion: One of the major reasons why your business requires content marketing is that it will influence your conversions to a great extent. When compared to other digital marketing methods, content marketing offers 6 times higher conversion rates. 

Therefore, you will also experience better marketing leads with content marketing. 

Expand your SEO efforts: The importance of content marketing becomes more clear when you pay attention to its role in your business for building & refining search engine optimization. 

Remember that SEO plays a significant part in enhancing your business visibility online. To improve SEO, you need to improve your content. Content writing is going to ensure more traffic on your website and ensure that most effective SEO techniques are utilized. 

Therefore, content writing ensures that content is created in the most cost-effective way and also helps you to enjoy new leads. 

Perks of quality-oriented content marketing

It is no more a secret that content marketing is a successful way of reaching new customers. With the help of content marketing, you can easily drive traffic to your site as well as provide audience beneficial & actionable content that can solve your audience’s problems.    

Some of the benefits of content marketing include:

Enhance the visibility of your brand: Having quality content on your website means that you get your brand easily in front of the audience who are searching for solutions to their problem.

More on-site content: Investing more time in content marketing clearly means that you have more and more content on your website. As a result, now the audience will have more reasons to stick on your site in order to become familiar with your brand. 

Experience higher visibility in search engines: Google is going to index every new post that you will add to your blog. The professional of content marketing makes sure that you have quality pages so that you can have more opportunities in order to rank in search engines. 

Therefore, in this way content marketing ensures you have high visibility in search engines. 

Helpful in creating loyalty & trust among existing and budding customers: When you offer content to your audience that offers advice, education as well as useful solutions, it helps you to build trust & loyalty among both existing & budding customers. Therefore, building a relationship on trust can turn quite profitable for your business.  

Gives your business a position of expert in your industry: With the help of content writing services, you can easily demonstrate your expertise and ensure that your content turns out to be the first solution for your customers who are searching for it. 

Therefore, these are some incredible perks for content marketing. 

What is an effective process of content marketing?

If you want to have an effective content marketing then it is important for you to follow its process strictly. Developing and understanding how the entire content marketing process function is very easy. Below-stated is an effective content marketing process.

What is an effective process of content marketing
Being methodical and systematic is important in producing great content.

There are primarily five steps involved in the content marketing process:

Plan: Content planning is mainly an act of developing a plan that will direct a brand’s content marketing efforts. During planning, few details are specified like creating, publishing, distributing & measuring the content marketing program. In order to understand the buyer, make use of lean research

Create: This process stage mainly involves the transformation of ideas, themes as well as topics into useful & effective content. The content creation primarily focuses on the raw material which has to be published. Identify all the topics that will be part of your content marketing. For efficient creation and collection of content, utilize the technology.

Publish: Publishing content is the process in which raw content is transformed into a published asset. You need to identify all the common asset types that will support you as a marketing organization for you. 

Distribute: Once the content published, it’s time for distribution. Marketers should always apply different distribution tactics to a single published content asset. In order to enhance the distribution results, marketers should always develop distribution packages that can be easily linked to particular assets. 

Analyze: This analyze process is mainly done to measure the content marketing program. There are several metrics that will help in telling how the content performs in terms of traffic attainment and engagement at different conversion rates. Therefore, it is important to develop the metrics that help to tie content marketing into planned business purposes. 

Imperative things you need to know about content marketing

Before you start investing your precious time in content marketing it is important for you to consider a few things that can help you out. Nowadays, most of the companies are relying on the content as the main part of their marketing strategy

Below-stated are few things that will inform you about content marketing:

No shortage of tools: Content marketing is capable of doing several tasks manually because of the presence of an end number of tools. All the tools can also offer you assistance to handle content marketing campaigns with ease. 

Once you learn to handle the tools, it helps the users to easily manage all the essential business tasks perfectly. 

Improves your content marketing skills: Content marketing is not only about creating the best piece of content for your audience but it also guarantees that you have the best return of investment from it. 

You need to integrate: Though content is the king which makes people come back to your website but retention is considered as the queen. Content marketing is considered as the driving force behind the marketing campaign. It will directly speak to your customers and act as a powerful element for your social media platform. 

Therefore, creating a relationship between you and your audience is easy with content marketing. 

Helps you to attract the best talent: Apart from increasing sales and conversions, content marketing also attracts the best talent. Just start the content marketing campaign and you can see amazing results. With the help of content marketing, you can attract the topmost talent in your organization. 

Consequently, content marketing must be the top priority for your business because it helps your business to grow rapidly in a short time. It also ensures that your business makes an effective impact. 

Significance of content in digital marketing

Always remember that a strong digital marketing strategy is made using several components and content marketing is one of them. Content is the best way of presenting your information to the audience in the form of text, video as well as images. 

Significance of content in digital marketing
Video content is critical to content marketing, these days.

The content which you create is said to be the most significant part of your digital marketing efforts. Content marketing will not only build belief & connect with your audience but will also work as a fuel for your marketing techniques. 

Content helps in educating your audience by informing them about your products and services so that they can make the right decision. Educational content comes in the form of home page, blog posts, company about us page and product pages. Thus, the content teaches your target audience about your business as well as offerings.  

Content is going to act like a fuel for search engine optimization. It will optimize your content in order to ensure that it appears in relevant searches, as a result, more and more leads are attracted to your website. Always remember that there is a requirement of strong content. 

Social media platforms are one of the topmost ways of connecting with your target audience. Being an influential tool for creating honest relationships with your customer base, social media provides a direct pathway to have conversations, get responses, and impulse new leads to your website.

Therefore, this is all possible through the strong content formation. 

Backlinks or links from an outside website back to your content are considered as a significant part of fetching new traffic to your website. A backlink back to your site often inspires a visitor to another website or article to click through and acquire more about you that too in detail.

Challenges involved in content marketing

 Just like other fields, content marketing also involves few challenges. Creating a content that satisfies and meet the interest of your audience in the one go is not a simple easy. You need to do a lot of research and also keep an eye on the competitors at the same time.

Below-stated are some content marketing challenges that you should know.

Producing premium-quality content: Content is considered as the most effective way of promoting a brand or business but it needs to be of best quality so that expectations of B2B buyers can be met. You need to produce the content which his different and offers value.

However, to deal with challenge you can do research of your top competitors’ content and see how it is performing in the search engine results pages so that you can come to know about the standard of content.

Publishing top quality constant content: Nowadays, content is present everywhere, so if you want stand out from the crowd, make sure that the content you create is completely unique and attractive.

This challenge can be overcome by finding & researching your audience taste and then create content strategy around that. 

Increasing competition: This is also a major challenge in the field of content marketing these days. Maybe the content you are planning to write is also available on your competitor’s website.

But you can deal with this problem by making your content as good as possible and need to maintain this for years.

Determining content ROI precisely: Increasing investment in data-driven marketing directly means that there is an ever-greater emphasis on measurement and analytics. However, if you are not monitoring or analysing the metrics then you will not know that how your content is working.

Therefore, to measure content ROI, you need to measure the right analytical tools.

Qualities of the best content marketer

Though in the market, you can find several marketing tactics but content marketing has turned out to be the most accepted tactic that almost 90% of marketers are using. 

To become a content marketer, you need to possess some qualities that are stated below:

Determined desire: There are mainly two types of content marketers, first is the one who takes content marketing as a daily chore which needs to be completed at the end of the day anyhow. The second one is who wants to create the best of the best content on any given topic. 

So, you need to become a content marketer who has a desire to write the best content for your customers and also put efforts to stay above the expectation of clients. 

Stay focused: To stand out in the industry, the content marketer needs to rise above the noise. You need to make specialized content that has a purpose behind it and this is possible only through focus. 

However, to get laser-focused you should first listen and understand your audience. Thus, you need to be a good listener to becoming a successful content marketer. 

Specialized knowledge: No matter how much general knowledge you have, it is of very little use. If you lack the specialization of content then it is the biggest failure for a content marketer. To become a successful content marketer, you should be an expert in the content that you are offering to the readers and the content should also make an impact in your reader’s lives. 

So being a content marketer, you should have specialized knowledge. 

Creativity & imagination: If the content was only about quantity then every company can become a content factory easily.

Being a content marketer, you need to have creative writing skills and imagination so that lasting impact can be made on the audience.

What is the role of a content marketer in digital marketing?

 In digital marketing, content marketer plays a vital role. As the digital marketing industry is growing, the requirement for skilled content marketers is increasing day by day.  

Content marketing is considered an art form that demands the ability to design creative as well as interesting content for the targeted audience to connect easily. The main role of the content marketer in digital marketing to provide the content that forces the person to take action. 

Below-stated is the role of the content marketer in digital marketing.

Content creation: Being a content marketer, you need to make a vision for emails, blogs, and social media posts. You have to work closely with the team of writers and assign them topics. There are also chances that you need to write the content that encourages the audiences and for this, you should possess outstanding writing skills. 

Video content creation: Nowadays, in digital marketing, several tools are utilized to promote the brand. So being a content marketer, it is your duty to integrate video into the marketing plan so that the audience becomes more aware of the brand and how it is beneficial for them. 

Social media management: Being a content marketer, it is your duty to create, manage as well as track content across different social media platforms like Facebook, Instagram, Snapchat, Twitter, LinkedIn and so on. You need to engage your audience, answer their questions, and also respond to their comments perfectly. Being a content marketer, it is your duty to increase followers & brand awareness. 

Data analysis: As a content marketer, you will consider all the above points and then analyze which one is working for your digital marketing plan and offering you great results. Check what kind of content is drawing your audience in and persuading them to take action. 

The future & scope of content marketing

If you are planning to start your career as a content marketer then you are absolutely on the right track because the future of content marketing is bright and amazing. 

In the coming years, content marketing is going to become more important as well as content creation & distribution will change considerably. According to the topmost content marketing agencies, only the intense and excellent quality content is going to stand out in the market in the coming years.

he future & scope of content marketing
Quality of your content will be crucial to make it work for your marketing.

Content marketing is soon going to see an evolution towards creating performance-driven content rather than lengthy and never-ending content. Only performance-driven content will be used so that site’s ranking can be enhanced and subscribers are increased. 

If you wish to engage your target audience with your brand then it is important to have content that is interactive. With time, new formats like polls, interactive microsites, and infographics will replace the traditional format of content marketing so that your business can grow. 

Now with time, the introductory video will become a must because short and attractive content is often helpful in developing a deep connection between the brand as well as the target audience. People nowadays are more interested in seeing a video than reading long content.  

Attractive and stimulating stories are quite helpful for the brands to make their better presence in the market. Stories have more power to attract the audience especially when they are combined with interesting video content. Remember that this type of content will work like wonders for your brand.  

Content marketing will also offer personalized web experience to your audience which will help in increasing the average sales of your business. It will help you to generate content that is audience-centric and also make use of modern technology. 

Thus, content marketing is a great field that is going to evolve in the coming future. 

What is content marketing tips for digital marketers?

With time, content marketing has grown to a great extent and gained immense popularity. However, if you want to get most out of content marketing then it is important for you to follow some tips being a digital marketer. 

Check your grammatical errors: Doing grammatical errors in your post not only makes you silly in front of your customers but you drop in rankings immediately. Having grammatical errors across your content means that Google will make you less authoritative. However, you can take the help of tools so that all the grammatical errors can be removed. 

Always write pertinent & actionable content: If you want to become a great digital marketer, it is important for you to first understand the customers. Try to develop a content which is not only pertinent but also actionable at the same time. 

Understand your target audience: Whether you are dealing in content marketing, search marketing, or social marketing, it is important for you to direct a particular target audience. Remember that you will end up wasting your time, energy, and money if you fail to understand your target audience. 

Utilize content to drive leads into sales funnel: Content marketing is considered as the most important aspect of a sales funnel. You need to create content that drives awareness in the form of video, infographic as well as a blog post. 

Develop content marketing goals: Being a digital marketer, it is important for you to first develop marketing goals keeping in mind the varied demand of the audience. This will help you to attain better results in less time. 

Therefore, content marketing works flawlessly due to which people around the world are using it. Being a digital marketer, it is important for you to strictly follow these content marketing tips. 

What are the different types of content marketing?

Content marketing is present around us from past many years and also making a great impact.

It helps you to drive your business, because of its different types. Depending upon your target audience, you can easily pick the right type of content marketing.

Below-stated are some popular types of content marketing.


It is one of the most famous forms of content marketing which is not going to end easily because email helps you to stay in touch with the audience in a hassle-free manner. Email marketing is known for offering great ROI and ensures that you promote your business in an effective manner.


Blogging is considered as the best way of should your thought-leadership and also give you the opportunity to offer valuable & important information to the target audience. Through, this type of content marketing, you can easily convey your products & services in the market.

Social media

Business leaders and marketers often get amazed when it comes to content marketing efforts on the social media. However, social media is considered as the best platform to make the audience aware about your company. You can choose different social media channels like Facebook, Instagram, Twitter, Snapchat, LinkedIn and many more.


Nowadays, video content is quite popular and effective. Right from Facebook feeds to basic website layouts, you can find video everywhere. Video marketing has the ability to catch the attention of audiences, build positive brand awareness as well as draw projections into what the company is offering. Therefore, video content can easily be dispersed on different places like website, email, social media platforms, etc.

Lead generation

Be it any content marketing strategy, lead generation is the most important part. Almost 49% of B2B marketers, follow up the quality sales leads for further assessment.

Thus, the above-stated are some types of content marketing.

How content writing can help your digital marketing business to grow?

With the growth of internet and technology, people are now more dependent on the online market. People have started spending more and more time now on the internet in order to purchase products and services. Due to this reason, content marketing is gaining more recognition.  

Below-stated are few points that tell how content writing can assist your digital marketing to grow.

Provide information to your audience: If you want to deliver information regarding your product and services then no other medium can be better than content marketing. It first understands the mind of users and then analyse what actually the clients require.

Ranking on search engine is improved: The world’s biggest search engine is Google. Now, every other business is in the race to obtain top position on the search engine page. Through content marketing, you can have content which is keyword rich and ensures that you have best ranking on Google.

A good percentage of keywords as well as content along with a call to action assist you to have excellent traffic on your site. It also ensures that your digital marketing business has great readers and convert them into new leads.

Help you to earn links from another site: Content assist you to bring in people to your site and also earn you links from other sites. When you earn more links, it means that you have earned a vote of confidence in the eye of Google.

However, obtaining adequate links from other sites, making pages of content as well as add them to Google so that you can have good ranking. Thus, to acquire good rank on search engine it is also better to target the long-tailed keyword.

Consequently, the above-stated points that how content marketing is helpful in the growth of your digital marketing business.

Well-known content marketing companies in India

Content marketing is known for playing a vital role in India. On digital platforms, content marketing often helps businesses to grow rapidly by creating, publishing as well as sharing attractive materials to attract new customers. 

Well-known content marketing companies in India
Chose experienced professionals from reputed companies to entrust your content creation!

However, below-stated are some established and famous content marketing companies in that are giving great opportunities to the content marketers as well as digital marketing professionals. 


It is considered as the topmost company in the field of content marketing that has almost 2,000 employees who are experts in the field of digital marketing. One of the best parts if this organization is that it offers different information along with services free of cost. 

You can take the help of this company in order to learn how quality content marketing can instantly turn your site visitors into paying customers. 

Godot Media

You can now grow your business with Godot Media because it offers amazing content marketing services. By providing the amazing content, the professionals of the organization will help in converting your customers and engage them in your business. 

It was established in the year 2008 and is located in Bengaluru has a team of professionals who are experts in content marketing. 

 Zestard Technologies  

Located in Ahmedabad, India, Zestard Technologies was started in the year 2011. The company has a team of 57 proficient employees who offers quality and result-oriented content marketing for businesses of different sizes.  


Located in New Delhi, India, the company is known to have a team of adept professionals who specialize in the field of content marketing. The professionals of the company can work for both small- and large-scale companies and help them to rank higher on search results. 

Thus, content marketing is a huge field and cannot be understood in a single day because it offers benefits that are just beyond your expectations. 

External Links:

Copyblogger is a great resource for Content marketing tools and training.

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