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Basic Details

200 Employees


PURPLE PANDA FASHIONS LIMITED, 109-B, Plot No. 18, Rajendra Jaina Tower, Wazirpur Commercial Complex, WPIA, New Delhi-110 052 | CIN: U52100DL2012PLC237371

About Business

Business Summary

Brand Clovia is part of a global fund with operations across continents dedicated towards crafting and manufacturing beautiful lingerie that is high on comfort & style.

Business Description

Understanding India and its fits, they offer solution-based lingerie for Indian women who have been stuck with vanilla & one-size-fits-all options from generations. 

Their products undergo rigorous fit tests and quality checks to make them customized to the needs of Indian body types in the best possible manner.

Detailed Business Description

Clovia: Revolutionizing Lingerie for Indian Women

Welcome to Clovia, a Noida, India-based company that is redefining the lingerie industry for Indian women. We are on a mission to offer solution-based lingerie that caters to the unique needs of Indian women, who have long been limited to vanilla and one-size-fits-all options. Our products undergo rigorous fit tests and quality checks to ensure that they are customized to the diverse body types of Indian women, providing them with comfort, confidence, and style like never before.

1. Introduction

Clovia is not just another lingerie brand; we are a movement that is breaking barriers and empowering women to embrace their bodies with pride. Our journey began with a vision to revolutionize the way Indian women perceive and experience lingerie. With a focus on innovation, quality, and inclusivity, we have quickly become a trusted name in the industry, known for our commitment to providing women with lingerie that not only fits well but also makes them feel beautiful inside out.

2. About Business Sector

The lingerie industry in India is undergoing a significant transformation, with an increasing focus on personalized solutions and diverse offerings for women of all shapes and sizes. As a company catering specifically to the needs of Indian women, we understand the cultural nuances and preferences that shape the demand for lingerie in this market. Our goal is to offer products that not only meet these unique requirements but also set new standards for quality, comfort, and style. With the growing awareness and acceptance of body positivity and self-care, the future of the lingerie sector in India looks promising, and we are committed to leading the way with our innovative approach and customer-centric philosophy.

3. Primary Products and Services

At Clovia, we offer a wide range of lingerie products and services designed to cater to the diverse needs of Indian women. From everyday essentials like bras and panties to special occasion wear like bridal lingerie and shapewear, we have something for every woman, every mood, and every moment. Our products are crafted with care using the finest fabrics, intricate designs, and innovative technologies to ensure a perfect fit, superior comfort, and unmatched style. In addition to our lingerie collection, we also provide personalized fitting services, style consultations, and expert advice to help women find the perfect lingerie solutions for their unique body types and preferences.

4. Company History & Founding

Clovia was founded with a vision to redefine the lingerie experience for Indian women and provide them with a new level of comfort, confidence, and style. Our journey began with a small team of passionate individuals who shared a common goal of creating lingerie that not only looks good but also feels great. Over the years, we have grown and evolved, expanding our product range, enhancing our services, and building a loyal customer base that trusts us for their lingerie needs. Today, we are proud to be recognized as a leading name in the industry, known for our commitment to quality, innovation, and customer satisfaction.

5. Unique Value Proposition

What sets Clovia apart from other lingerie brands is our unwavering dedication to understanding and addressing the specific needs of Indian women. We believe that lingerie is not just about style and fashion but also about comfort, fit, and functionality. That's why we go the extra mile to ensure that our products are designed to perfection, keeping in mind the diverse body types, preferences, and lifestyles of our customers. Whether it's our innovative designs, superior quality, or personalized services, we strive to deliver more value to our customers and make their lingerie shopping experience truly exceptional.

6. Trustworthiness

At Clovia, trust is at the core of everything we do. We have earned a reputation as a trustworthy and reliable partner for women seeking quality lingerie solutions that meet their needs and exceed their expectations. Our commitment to transparency, ethics, and customer satisfaction has helped us build long-lasting relationships with our customers, suppliers, and partners. We believe in honesty, integrity, and accountability in all our dealings, and we always strive to uphold the highest standards of professionalism and trustworthiness in everything we do.

7. Management Team

Behind Clovia's success is a dedicated and experienced management team that brings together a wealth of knowledge, skills, and expertise in the lingerie industry. Our team is committed to driving innovation, fostering creativity, and delivering exceptional products and services that meet the evolving needs of our customers. With a shared vision and a passion for excellence, our management team leads by example, inspiring our employees to strive for greatness and ensuring that Clovia remains at the forefront of the lingerie industry.

8. Unique Services

One of the unique services that sets Clovia apart is our personalized fitting experience, where customers can receive expert guidance and advice on finding the perfect lingerie solutions for their individual body types and preferences. Our team of fit specialists is trained to understand the unique requirements of Indian women and provide personalized recommendations that ensure a perfect fit and maximum comfort. In addition, we also offer style consultations, lingerie care tips, and exclusive offers to enhance the overall shopping experience for our customers.

9. Foundations of Our Business Success

At the heart of Clovia's success is our unwavering commitment to exceptional customer service. We believe that our customers are the lifeline of our business, and we go above and beyond to meet and exceed their expectations at every touchpoint. From the quality of our products to the efficiency of our delivery services, we strive for excellence in everything we do, ensuring that every customer interaction is a positive and memorable experience. Our dedication to customer satisfaction is what drives us to continually innovate, improve, and set new benchmarks for success in the lingerie industry.

10. Innovation Strategy and Future Plans

As we look to the future, Clovia is committed to driving innovation, embracing change, and setting new standards of excellence in the lingerie industry. Our innovation strategy focuses on leveraging technology, trends, and customer feedback to develop new products, services, and experiences that resonate with our target audience. We are constantly exploring new ideas, partnerships, and opportunities to expand our reach, enhance our offerings, and stay ahead of the curve in a rapidly evolving market. With a clear vision and a bold approach, we are excited about the possibilities that lie ahead and are confident in our ability to continue delivering exceptional products and services to our customers.

11. Conclusion

In conclusion, Clovia is more than just a lingerie brand; we are a symbol of empowerment, confidence, and self-expression for Indian women. With our focus on innovation, quality, and customer satisfaction, we have established ourselves as a trusted name in the industry, known for our commitment to excellence and our passion for serving the diverse needs of women across the country. We invite you to experience the Clovia difference and discover lingerie that not only fits well but also feels right. Choose Clovia, and let us redefine the way you look at lingerie forever.

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Products / Services

Services Offered by Clovia

Clovia is a company based in Noida, India that offers solution-based lingerie for Indian women. They provide a wide range of products and services to cater to the needs of their customers. Here is a brief overview of the products and services offered by Clovia:


Clovia offers a variety of lingerie products including bras, panties, nightwear, shapewear, swimwear, and activewear. Their products are designed keeping in mind the comfort and style preferences of Indian women. They use high-quality fabrics and innovative designs to ensure a perfect fit and great support.


In addition to their wide range of products, Clovia also provides services such as personalized fitting sessions, online consultations with lingerie experts, and discreet packaging for online orders. They strive to offer a seamless shopping experience to their customers, whether they shop online or visit their stores.

Platform Enhanced Sections and Articles

Article by Siachen Editors to aid the customer in decision making

Evaluating a Lingerie Vendor: Key Considerations for Choosing the Right Provider

When it comes to selecting a vendor for lingerie, such as Clovia, it's crucial to thoroughly evaluate various factors to ensure you are making an informed decision. This comprehensive guide outlines the key points a customer should consider before choosing a vendor for lingerie products and services.


Choosing the right lingerie vendor is essential for ensuring comfort, style, and quality. A well-chosen vendor not only meets your immediate needs but also offers ongoing support and satisfaction. This guide will walk you through the important aspects to consider when evaluating a lingerie vendor, with a focus on Clovia, a company based in Noida, India, known for its solution-based lingerie tailored for Indian women.

Product Quality and Variety

Fabric and Material Quality

The foundation of good lingerie lies in the quality of fabric and materials used. High-quality materials ensure durability, comfort, and a luxurious feel against the skin. When evaluating a vendor like Clovia, look for details on the types of fabrics used, such as cotton, silk, lace, and synthetic blends. The quality of stitching and finishing also plays a crucial role in the overall product quality.

Range of Products

A diverse product range indicates that the vendor caters to different needs and preferences. Clovia offers a variety of lingerie products including bras, panties, nightwear, shapewear, swimwear, and activewear. Assessing the variety ensures you can find products that suit different occasions, body types, and personal styles.

Design and Fit

Innovative Designs

Lingerie design is not just about aesthetics; it also affects comfort and functionality. Vendors like Clovia are known for their innovative designs that blend style with practicality. Consider the uniqueness of the designs, how well they align with current trends, and whether they offer something special that sets them apart from competitors.

Fit and Sizing Options

A perfect fit is paramount for lingerie. Evaluate the sizing options available and whether the vendor provides comprehensive size charts and fitting guides. Clovia's personalized fitting sessions can be a significant advantage, ensuring customers find the perfect fit for their body shape and size.

Customer Services

Personalized Fitting Sessions

Personalized fitting sessions can greatly enhance the shopping experience. These sessions help customers find the right size and style, improving comfort and satisfaction. Check if the vendor offers in-store or online fitting consultations, like Clovia's online consultations with lingerie experts.

Online Consultations

In the digital age, online consultations are a valuable service. They allow customers to receive expert advice from the comfort of their homes. Assess the availability and quality of these services, and how easy it is to book a consultation.

Discreet Packaging

For many customers, discretion is important when purchasing lingerie. Vendors like Clovia offer discreet packaging to ensure privacy. Evaluate how well the vendor addresses this concern and whether they provide options for discreet delivery.

Shopping Experience

Online Store Usability

A user-friendly online store enhances the shopping experience. Look for an intuitive interface, easy navigation, and detailed product descriptions. Features like size guides, customer reviews, and high-quality images contribute to an informed and satisfying shopping experience.

In-Store Experience

If the vendor has physical stores, consider the in-store experience. This includes the ambiance, customer service, and the availability of fitting rooms. An enjoyable in-store experience can significantly impact customer satisfaction and loyalty.

Return and Exchange Policies

Ease of Returns

A clear and customer-friendly return policy is crucial. Evaluate the vendor's policies on returns and exchanges, including the time frame, conditions, and process. Vendors like Clovia should offer hassle-free returns to ensure customer satisfaction.

Exchange Options

Sometimes customers may need to exchange a product rather than return it. Check if the vendor offers easy exchange options and how they handle such requests. A flexible exchange policy can be a significant advantage.

Pricing and Value for Money

Competitive Pricing

Price is a major factor in the decision-making process. Compare the vendor's pricing with competitors to ensure you are getting good value for money. Clovia's pricing should be competitive while reflecting the quality and uniqueness of their products.

Discounts and Offers

Look for discounts, promotional offers, and loyalty programs. These can provide significant savings and add value to your purchase. Evaluate the frequency and relevance of these offers from the vendor.

Brand Reputation and Reviews

Customer Reviews

Customer reviews provide insights into the real-world performance of the vendor's products and services. Look for reviews on the vendor's website, social media, and third-party platforms. Pay attention to recurring themes in customer feedback, both positive and negative.

Brand Reputation

The overall reputation of the brand can influence your decision. Consider the vendor's history, market presence, and any awards or recognitions they have received. A well-established brand like Clovia with a strong reputation is likely to offer reliable products and services.

Ethical and Sustainable Practices

Ethical Sourcing

Ethical sourcing practices ensure that the products are made in a responsible manner. Check if the vendor follows fair labor practices and sources materials ethically. This not only supports fair trade but also ensures high-quality products.

Sustainability Initiatives

Sustainability is becoming increasingly important to consumers. Evaluate the vendor's commitment to environmental sustainability, such as using eco-friendly materials, reducing waste, and implementing sustainable practices in their operations.


Selecting the right lingerie vendor involves a careful evaluation of various factors, from product quality and design to customer service and ethical practices. By considering these points, you can make an informed decision that ensures comfort, style, and value for money. Clovia, with its wide range of products and customer-centric services, offers a compelling option for Indian women seeking high-quality lingerie. Making an informed choice will enhance your overall shopping experience and satisfaction.

Article on latest trends and developments in this type of business

Revolutionizing the Lingerie Industry in India

Customized Solutions for Indian Women

Understanding the unique needs and body types of Indian women, this business offers solution-based lingerie that is a departure from the traditional one-size-fits-all options that have been prevalent for generations. By conducting rigorous fit tests and quality checks, they ensure that their products are customized to cater to the specific requirements of Indian women in the most effective manner.

Latest Trends in the Lingerie Industry

The lingerie industry in India has been witnessing a significant transformation in recent years, with a growing demand for personalized and customized solutions. Customers are increasingly looking for lingerie that not only fits well but also caters to their individual preferences and needs. This shift towards customization has led to the emergence of niche players who are focused on offering specialized products for different body types.

Developments in Technology

Advancements in technology have played a key role in shaping the future of the lingerie industry. From 3D body scanning to virtual fitting rooms, technology has enabled brands to offer personalized shopping experiences to their customers. This has not only enhanced the overall shopping experience but has also helped in improving the accuracy of fit and sizing.

Sustainable Practices

With increasing awareness about sustainability and ethical practices, the lingerie industry is also seeing a shift towards more sustainable and eco-friendly options. Brands are now focusing on using organic and recycled materials, as well as adopting ethical manufacturing practices to reduce their environmental footprint. This trend towards sustainability is not only in line with consumer preferences but also reflects a broader commitment towards responsible business practices.


In conclusion, the lingerie industry in India is undergoing a period of rapid transformation, driven by changing consumer preferences and advancements in technology. With a growing focus on customization, sustainability, and ethical practices, the industry is poised for further growth and innovation in the coming years. By understanding the unique needs of Indian women and offering tailored solutions, businesses can tap into this evolving market and cater to a diverse range of customers.

A List of Five Leading and Popular Peer Companies in the Sector

Peer Companies for Clovia - Customized Lingerie Solutions for Indian Women - Noida, India

Purpose of the Article

This article aims to identify and describe five peer companies operating in the same sector as Clovia, which provides customized lingerie solutions for Indian women. The companies listed will offer similar products or services and will be of a similar size, operating within India. The descriptions will include the year of establishment, number of employees where possible, and a link to each company's website.

Zivame - Bangalore, India

Year of Establishment: 2011
Number of Employees: 300+
Description: Zivame is a well-known lingerie brand in India, headquartered in Bangalore. The company offers a wide range of lingerie, activewear, and loungewear tailored to the needs of Indian women. Zivame's mission is to empower women to shop for intimate wear without any inhibitions, providing a personalized shopping experience. They use technology to offer fitting solutions and a variety of styles that cater to different body types and preferences. With a strong online presence and numerous physical stores across the country, Zivame has become a leading name in the Indian lingerie market.
Website: Zivame

Buttercups - Bangalore, India

Year of Establishment: 2014
Number of Employees: 50+
Description: Buttercups, based in Bangalore, specializes in offering personalized bra fittings and customized lingerie for women. Founded with the aim of providing better fitting and comfortable lingerie, Buttercups uses a unique fitting process that involves detailed measurements and consultations. The brand focuses on high-quality fabrics and designs that suit the Indian market. With both online and offline presence, Buttercups has garnered a loyal customer base that values personalized service and attention to detail.
Website: Buttercups

PrettySecrets - Mumbai, India

Year of Establishment: 2012
Number of Employees: 100+
Description: PrettySecrets, headquartered in Mumbai, is one of India's fastest-growing lingerie brands. The company offers a diverse range of lingerie, nightwear, swimwear, and activewear. PrettySecrets prides itself on providing stylish and affordable options that cater to the varied preferences of Indian women. The brand focuses on delivering comfort and quality through its extensive online platform, ensuring a seamless shopping experience. PrettySecrets aims to break the traditional mold of lingerie shopping by making it more accessible and enjoyable.
Website: PrettySecrets

Enamor - Bangalore, India

Year of Establishment: 2001
Number of Employees: 500+
Description: Enamor is a well-established lingerie brand in India, with its headquarters in Bangalore. The company offers a wide array of lingerie, activewear, and loungewear designed for the modern Indian woman. Enamor is known for its focus on comfort, fit, and fashion, providing products that combine functionality with style. The brand has a significant online presence and also operates several physical stores across India, making it easily accessible to customers. Enamor's commitment to quality and customer satisfaction has made it a trusted name in the Indian lingerie market.
Website: Enamor

Amante - Chennai, India

Year of Establishment: 2007
Number of Employees: 200+
Description: Amante, headquartered in Chennai, is a leading lingerie brand offering premium products tailored to the needs of South Asian women. The brand provides a range of lingerie, swimwear, and activewear that focuses on fit, comfort, and style. Amante emphasizes innovation and quality, using high-quality fabrics and cutting-edge designs. The company has a robust online presence and a network of physical stores, ensuring a comprehensive shopping experience for its customers. Amante's dedication to catering to regional preferences has earned it a strong market position in India.
Website: Amante

These peer companies, like Clovia, offer customized and comfortable lingerie solutions tailored to the Indian market, ensuring a diverse range of choices for consumers.

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