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Weaves of tradition



About Business

Business Summary

Weaves of Tradition is a home-grown brand that was started out of the love for crafts and textiles of India.

Business Description

Weaves of Tradition is a home-grown brand that was started out of the love for crafts and textiles of India. Our vision is to create a sustainable fashion brand that is rooted in tradition and yet connects with the contemporary ethos of fashion and lifestyle. 

Weaves of Tradition is a brand that celebrates the beauty of hand loom and we have been able to do this beautifully by working with artisans and small collectives of weavers spread across India. We have used gorgeous premium fabrics that we sourced directly from these weavers to design our range.

Our philosophy is rooted in our heritage of craftsmanship. For us, tradition is not just about revisiting old designs or fabric prints; it's about modernizing a piece for today's generation. Weaves of Tradition is an economically viable, rapidly scalable, and truly innovative enterprise with the power to transform and sustain lives in a meaningful way. We make the effort to bring the most beautiful hand-woven fabrics from across India to all you fashion lovers out there!

Started out of the love for arts and crafts. We have created a sustainable fashion brand with products that are rooted in tradition.  Hand woven chenille is used to create this silk scarf.

The love of crafts and textiles in India led to the launch of a homegrown brand called Weaves of Tradition. Our goal is to produce a sustainable fashion brand that integrates both heritage and contemporary values. See you on the other side!

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Products / Services


  • Sarees
  • Dress Material
  • Dupattas
  • Ready to Wear
  • Home Linen
  • Jewellery
  • Accessories

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