About Business

Business Summary

We're a marketplace, craft & maker community where people come together to buy, sell & interact.

Business Description

Afday - Giving you the opportunity to get to know India's most beautiful products.

To make the world a little smaller and a little better is our goal. We source Indian artisan and craft work from all over the country, and provide them to our members at outstanding value.

This is what we do:

Every day, we've got an exciting story to share with you. We generally avoid using the word "sales." We are storytellers; we tell amazing stories about our great products and the people who make them.

This is our merchandise:

Afday is an initiative focused on unique, high-quality, unmistakably local craftsmanship; internationally appealing designs that feel at home anywhere. In addition to our standard line of home decor, accessories, jewellery, apparel, and gifts, we also offer vintage items and various other interesting products.

Vishnu Pratap started his business because he loved what he did, and everything fell into place. According to Pratap, by blending his interests in crafts and online sales, he founded an online store that showcases Indian designers and craftsmen, who can then use their products in everyday life. He actually chose the domain name of his startup afday.com. A month ago, afday.com started selling products that bring in an income of Rs 2 lakh every month.

Elephant Figured Wooden Statue:

The name "Afday" is an abbreviation for "art for everyday." We always strive to make things that are beautiful, and with this name, we are saying we want things that beautify the world around you and incorporate you. A lifestyle platform will be created where many types of art and craft items can be blended together for the general public. Each product has some level of creative involvement that we demonstrate, according to Daga.

Artisan-made products and those made from recycled elements, as well as products made by NGOs supporting rural people and underprivileged people, can be found on this platform.

Rashmi charges a seller 15% of gross sales revenue when they have a roster of 100 designers on board. A large number of repeat customers and the project can become profitable soon thanks to the initial investment of Rs 10 lakh. Handcrafted and vibrant items of a vast array of colorful handiwork are on offer, with shipment handled by logistical giants like FedEx and Aramex.

In the partnership of Curious Craft, Ginelle Sequeira, a partner, had this to say: Afday has provided us with a broader reach, as they are affiliated with other vendors who are competitors to us. Yes, we do get a lot more exposure because of that. We are able to see more products, and we benefit from Pratap who informs us of what people want, which has helped us quite a bit.

Not everyone who purchases Afday products is upper-class, nor is everyone who purchases Afday products looking to make a statement about their personal style. Selling the idea of artwork for the every day required a lot of effort on the part of Afday.

Once they began to study art, the first challenge was to comprehend it. In this way, Pratap went to a lot of exhibitions, fairs, and art galleries. To better understand art, he took an art appreciation course for a few months with an artist. Because of this, he was able to better understand the language of the art fraternity, enabling her to effectively communicate with them.

On top of that, everything necessary to implement the company's policies and procedures had to be handled legislatively. We faced operational difficulties as we were setting up; for example, how do we get the job done in the most effective and efficient manner? Now the challenge is to scale up this business, and to enable it to reach more people, as well as to expand the kinds of products and services that we offer, while also building on what we already have, and to introduce new categories to our company's portfolio.

Pratap, while having a belief in small steps toward the overall goal of the perfecting of Afday's online process, is seeking venture funding in order to aid his growth and bolstering of his sales and marketing teams. Additionally, the money will be used to rapidly expand Afday city centers.

We want to make a broader point with this, and that is that we want to have warehouses all across the various art capitals of the country, like Pondicherry, Jaipur, Delhi, Calcutta, and Bombay. This entrepreneur stated that we'd like to make our work available in other cities by having different flavors of art and craft or the kind of work we do.

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